What is RIFF

RIFF is an artist-driven lifestyle collection, that is sold only at Macy's.

A Designer Take on Rock 'n' Roll Apparel

Inspired by the trend-setting, high fashion of today's most influential music icons, the RIFF collection includes t-shirts, jeans, jackets, and accessories and will soon expand into additional categories. The collection features some of the most prominent and influential artists in the music industry including the Rolling Stones, Guns 'n' Roses, The Ramones, Metallica, David Bowie, and many more. RIFF launched in September 2011 exclusively at more than 100 Macy's locations across the U.S., and quickly expanded to 500 Macy's locations with the Spring 2012 launch of the Rolling Stones collection.

RIFF is the first collection produced under the venture between Bravado and MESH to create multi-department contemporary lifestyle brands inspired by the powerful connection between music and fashion.

About Bravado

Bravado, the only global, 360 full service merchandise company, develops and markets high-quality licensed merchandise to a world-wide audience. The company works closely with new & established entertainment clients, creating innovative products carefully tailored to each artist or brand. Product is sold on live tours, via selected retail outlets and through web-based stores. Bravado also licenses rights to an extensive network of third party licensees around the world. The company maintains offices in London, Los Angeles, New York, Berlin, Paris, Tokyo and Sydney. Now under the Universal Music Group umbrella, Bravado is able to leverage a global sales and distribution network from the world's largest record company, as well as the group's significant marketing strength. Bravado artists include The Rolling Stones, Lady Gaga, Michael Jackson, Justin Bieber, Paul McCartney, Eminem, Kanye West, Beyonce, Metallica, Nickelback, Katy Perry, Guns 'N Roses, Red Hot Chili Peppers, Green Day and The Killers, among many others.

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